Address：8 yuelang street, Suzhou Industrial Park, Suzhou
Mind identity
At the beginning of its establishment, Chengpin took bookstores as the core of its brand. Its business scope has gradually expanded to galleries, publishing, performance activities, art and cultural space, courses, cultural and creative goods, as well as various types of special channels such as MRT stations, hospitals and schools. It has also extended to the development and operation of shopping malls and the construction of professional logistics centers. Chengpin is a “collective creation of city people” and it is a chain business model without copying. It respects the cultural characteristics of different places. Through the interaction and accumulation of “people, space and activities”, it develops different place spirit and business content, and creates a cultural atmosphere with different connotations in different corners of the city.
Foundation of success
Chengpin’s development strategy breaks the traditional business model of bookstores. First, it lays a successful foundation for the brand, and then drives the “compound operation” of shopping malls, bookstores and retail stores, so that bookstores not only sell books, but also include bookstores, galleries, flower shops, shopping malls and restaurants.
Chengpin defines bookstores as diversified and dynamic cultural undertakings, rather than retail industry. Its creativity in activity marketing is beyond the reach of other chain bookstores. In addition to displaying the reading value with exquisite and elegant reading space planning and elaborate furnishings, it has also held various extended reading activities such as speeches, seminars, performances and exhibitions for a long time, holding at least 4500 speeches and exhibitions every year, covering literature, drama, environmental protection, dance and art, creating the possibility of various dialogues between bookstores and readers.
Chengpin strives to create a reading space and mood. Its bookcase panel keeps 15 degrees inclined and is considerate of readers. The books on the bookshelf are within reach, or standing or sitting, as you like. A person who loves to visit Chengpin points out that Chengpin bookstore is no longer just a place to buy books, but a world of books that can linger leisurely.
The combination of books is the management feature of Chengpin. “Chengpin changbang” regularly recommends some good books that are a little unpopular to readers, even if they have been sleeping on the shelf for three months, they will not be sent to the warehouse. This is the difference between Chengpin and traditional bookstores, and is praised by book lovers. In fact, under the careful planning of Chengpin, this seemingly counter trend operation often leads to the popularity of some unpopular books. Wu Qingyou said that bestsellers may have a high turnover rate and can bring high profits, but they are not the focus of his business. “Good books are not lonely” is their goal.
In addition, Chengpin first broke the traditional classification of books, and innovated the planning and platform display mode of classified book area from the early stage, so as to promote the publishing of new images. For example, gender studies, Taiwan Studies and natural and ecological environmental protection have gradually developed many previously immature books in Taiwan.
About Eslite /Chengpin bookstore Suzhou
Chengpin Bookstore Suzhou Branch is also the first flagship store of Chengpin bookstore in mainland China.
Chengpin bookstore, which has been under construction, is located on the East Bank of Jinji Lake, the park with the reputation of “diamond on the crown”. It is located in the core area of Hudong CBD, adjacent to Times Square Station of light rail line 1 in the north and Jinji Lake of 7.4 square kilometers in the south. It is surrounded by mature commercial carriers such as science and technology, culture and Art Center, times stadium, Jiuguang Department store, Expo Center and intercontinental hotel. The project covers an area of 2.69 hectares, with a total construction area of 135700 square meters.
Chengpin Bookstore Suzhou store is designed by Yao Renxi, a famous architect in Taiwan. In nearly 50000 square meters of space, there are not only shopping malls, Chengpin bookstore, gourmet restaurants and cafes, but also galleries, multi-functional audio-visual performance, experimental theater, art and cultural space. In the future, Chengpin bookstore will introduce various cultural activities, hold lecture halls and drama performances. After the completion of Chengpin bookstore, it will become a complex including bookstore, art salon, experimental theater, artist studio, music space and cultural apartment.
In order to show the beautiful scenery of Jinji Lake, Chengpin emphasizes the balance of people, architecture and environment in architectural style. Combining Suzhou elements such as gardens and lake water, Chengpin Suzhou store will emphasize the low-key and meaningful feeling of big utensils. Chengpin Suzhou store also adopt the open space design to skillfully lead the open scenery of Jinji Lake into the building and build a perfect balance between the building and nature.
At the opening ceremony, Wu Qingyou said: mind is above ability and life is above career. He hopes to build Chengpin Suzhou store into a spiritual port of culture through years of experience in cultural creation and aesthetics. It is not only a reading field, but also a place to convey temperature and stories.