Erwin from Germany sees Taicang as his second home. From building a small bakery from the ground up to marketing German bread around China, he accomplished his dream gradually.
A childhood years dream
Why did Erwin pick to open a German pastry shop in a Jiangnan water town? The idea grew out of his childhood years experience. In his home town, there was a bakeshop run by an old couple where he liked to stop by after institution. The alluring aroma of bread turned into one of his finest memories, as well as the suggestion of opening his very own bakeshop started to expand.
In 2009, Erwin fulfilled Tao Shaoying when working in Dubai, who later became his wife. Ever since they have been to a fantastic numerous cities throughout China, but just Shaxi Ancient Town ( 沙溪古镇) in Taicang really shared him. “It would certainly be excellent if it had a traditional German bakeshop.” Erwin and Tao chose to quit their jobs, and in 2015, they opened up the first traditional German pastry shop in Taicang.
Gain a foothold
Remarkably, after 2 years the shop went viral on the internet. In 2018, the regional market law authorities understood that Erwin prepared to increase procedures. After on-site directions and communications, Erwin ultimately located the best actions that might not just satisfy the demands of China’s food protection, but also keep the functions of typical workshops special to Germany.
In August of that year, the pastry shop efficiently passed the approval check and got the enrollment certificate for food workshop.
From Germany to China
Erwin sells his bread all over China via his online shop. First, he was reluctant to open a shop on the net. Yet after cautious consideration he made a decision to stay on par with the fad. He quickly obtained the certification and also started his online company.
Erwin brought conventional German bread to Taicang and also now to anywhere in China. To him, Taicang is no longer “an alien land”, however his “home town”.
